Following the success of its previous three pop-up activations, my team and I came up with Chicago's next major holiday pop-up bar, OY To The World. This was the city's first half-Hanukkah and half-Christmas pop-up that celebrated both major holidays. We were dedicated to the idea of a pop-up bar that was distinctly split in the middle, and covered top to bottom in the colors and decor for each holiday, creating a truly immersive experience. With the help of ZAP Props, we accomplished just that.